Major Brand Competition
Across the world of technology, there is a major competition that is occurring. Although there is nothing wrong with a little competition, there may be a point when it is too much. Many large companies across the U.S. strive to create better technology for people. However, advancement in technology is also never a bad thing. Advancing technology can open up a new world of possibilities. This is what many large companies, like Google and Microsoft, strive to achieve. Google has advanced and has introduced a new piece of technology that may as well shed light on this new world of possibilities.
Current Standing of AI
Many people come to understand that AI can sometimes be wrong at times, and sometimes it can be a hassle. “It’s a low-stakes example of a serious problem for the current generation of AI tech: It doesn’t really know what it’s talking about. Google said it trained its SGE model to set a higher standard for quality information on topics where the information is critical — such as finance, health, or civic information,” according to The Washington Post. However, Google plans to outshine its competition and come out with AI that is accurate, and incredibly quick at the same time.

What has Google Introduced?
Google has introduced a new AI that will incredibly boost the current search engine. “The company on Wednesday said it is introducing the next evolution of Google Search, which will use an AI-powered chatbot to answer questions “you never thought Search could answer” and to help get users the information they want quicker than ever,” according to CNN Business.
This could absolutely change the way people look at AI in the near future. Many believe a change in the search engine is needed, a boost, so to speak. A large population of people has noticed several flaws with the search engine and several inaccurate answers to certain queries that people may have. Therefore, people would rely less and less on Google, and instead on other, more accurate search engines.
Why Has Google Done This Change?
Google has done this change since they have been acknowledging several complaints that people have had about their search engine. They finally want to get something done, and quickly before they lose most of their consumer base. They have also mentioned that they did this, so answers will come quickly and more accurately as well.
“Google says the new look is all about breathing room, with the cleaner visual space simplifying things and helping people get the experience they’re looking for as quickly as possible,” according to Creative Bloq. Therefore, with a cleaner space and quick answers, it is without a doubt that people will rely on Google even more than before. This can absolutely boost them when it comes to their competition, which can also make them stand out above the rest. Reliability is key when it comes to search engines, and if all three elements are combined, it will surely skyrocket.
The Future of AI and Google
This makes us wonder, how does the future look because of these changes? It is without a doubt that other major brands, such as Microsoft, may begin improving their technology to outshine Google and the rest. Although this is not entirely about competition, and instead about the consumers that use the products, it is important to constantly find ways to improve the technology from today.
Without improvements, and without certain upgrades, it is absolutely certain for the new world of possibilities to come to an abrupt end. Therefore, these are the first steps to a bright future for technology.
Written by David Loran Jr
Sources:
CNN Business: The most popular search engine in the world is about to look different
Creative Bloq: Google’s brand new redesign is a real all-rounder
The Washington Post: AI is changing Google search: What the I/O announcement means for you
Featured and Top Image Courtesy of ranveer cool’s Flickr Page – Creative Commons License
Inset Image Courtesy of Austin Public Library’s Flickr Page – Creative Commons License


















