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YouTubers Have Come to the South Side to Mock ‘the Hood’

by Kelianexis Rodriguez
May 23, 2023
in Chicago, Education, Featured, Headlines, U.S. News
0
South Side

Michael Brace CC0 (Flickr CC0)

Martin Bradley was skimming through YouTube videos when he came upon posts shot at an Englewood petrol station. This stopped him in his tracks. Residents were treated to shenanigans and “humiliation” as they went about their day. This film was released by “Pranks by Khalid Attaf.” Furthermore, a page with nearly 700,000 subscribers, Bradley claimed. Taglines on videos with over a million views speak the pranks as being filmed “in the hood” or starring consumers “from the ghetto side of Chicago.” Which is mostly on the south side of Chicago. People videotaped while playing a “hood edition” of “Squid Games” for money. Some of the people filmed were children, while others were older Englewood residents.

Impact These Videos Have On The South Side

On his YouTube website, Attaf explains the movies, which he records at his family’s petrol station at 810 W. 59th St. Saying are done “for laughs and jokes.” In several movies, he shows himself allowing children to purchase for free on their birthdays. However, opponents claim that the majority of his videos feature Black South Siders. As a punchline. Bradley, an Auburn Gresham resident, and former teacher, said Attaf’s story is an example of people “dunking” on the South Side. A tendency that is getting more prevalent as national politicians and cable news talking heads drag Chicago’s reputation through the mess.

Additionally, his statement said “The people in these neighborhoods don’t have a lot of options, so they have to do business with this guy even as he’s insulting and frustrating them,” Bradley said. “It’s obvious he has no respect for people in the community. He knows where he is. He knows this is a very vulnerable part of town, and he can get away with a lot of stuff that maybe he wouldn’t be able to in other communities.” Attaf said his intent isn’t to trash the South Side, neighbors, or customers. Some believe it is to mock the South Side. The videos are supposed to be for fun, he said. But Southsiders and experts worry about how videos like these influence the perception of their neighborhoods.

 Important Information About Social Media

South Side
Esther Vargas CC0
(Flickr CC0)

Furthermore, some content creators may seem that their content is good. As people may influence their videos adversely. Some believe a platform should be a usage of positive information and to spread awareness of a good cause. A viral video is influential to everybody that sees it. Some children and young adults copy what they see and it may be harmful or it can be as a good outcome.

Students Final Cancelled Do To Viral Tik Tok

Chapman University’s Matthew Prince teaches influencer marketing. On the first day of class, he issued a challenge to his students. If any student created a TikTok video that received one million views, Prince would cancel the final. Sylvie Bastardo, a 21-year-old student, accomplished the task right away. Sylvie Stated “I took a video immediately as the challenge was presented in class and it ended up being a good video,” she says. “So I decided to post it to TikTok. She added a quick song behind it that had been trending just to give it a shot.” In addition, within 24 hours, the video had reached 1 million views. Therefore, Prince created his own TikTok, officially canceling the final.

Despite the fact that the initiative did not go as planned, Prince believes there are still useful lessons to be learned, such as the influence of algorithms on social media. According to Prince, it is similar to other aspects of marketing.

The Influence Of Social Media

When material spreads quickly and receives numerous views, it clearly has an impact on the social media world for a length of time. “Going viral” is now a well-known expression. When material spreads quickly and has many views, it is a piece that has a significant impact on the social media sphere. It is far from an uncommon incident, which prompts me to wonder: How do social posts go viral? The good news is that, because so much social media content has gone viral, we can identify some of the variables that allow it to happen.

The power to trigger and catch people’s emotions is something that practically all viral posts have in common. Humans are emotional by nature, and when our emotions are stimulated, we desire to share that object with others. The University of Pennsylvania recently completed a study, which Entrepreneur just discussed. The researchers discussed the characteristics that cause some information to spread quicker than others.

By Kelianexis Rodriguez

BLOCKCLUBCHICAGO: YouTubers And TikTokers Are Flocking To The South Side To Mock ‘The Hood’ — And Some Say The Trend Does Real Harm

WUSFNEWS: A student’s viral TikTok got their influencer marketing class final cancelled

SEARCHENGINEJOURNAL:The Story of How Social Posts Go Viral

Featured and Top Image Courtesy of Michael Brace Page  – Creative Commons License

Inset Image Courtesy of  Esther Vargas   Flickr Page – Creative Commons License

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Tags: social mediaSouth sideTikTok
Kelianexis Rodriguez

Kelianexis Rodriguez

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