Superstar Beyonce has been a hot topic in the media as of late. Everywhere from her dominating the Country music charts to her Superbowl commercial. Now it’s her new hair care line, Cecred.
More About Cecred
“Cecred is all about sharing the knowledge; honoring traditions and mixing it with technology and science”
The world-renowed superstar says in an ad about her new hair-care line. The inspiration for the haircare line comes from a various amount of sources; one of them being her childhood. One particular part being her mother, Tina Knowles, salon. In an interview with Essence magazine, Beyonce goes into detail about what it was like growing up in her mother’s salon, located in the back of their Houston home. Reminiscing on the memories of seeing her mother doing hair. Stating that her first job ever was working in her mother’s salon and Destiny Child’s introduction to stardom.
That being another one of the singer’s inspirations, how salons and barbershops are safe spaces and pillars within the Black community. Going into detail about how when her mother was styling her clients, that it was more than just a hairstyle. It was a form of therapy, a form of healing. Stating how she was able to directly see how positive the impact of taking care of our hair and getting it styled does for women, especially for women of color.
Not Her First Rodeo
Now this isn’t Beyonce’s first business endeavor outside of music. In fact, the singer has 2 clothing lines, Ivy Park and House of Dereon. Now the most well-known and recent line is Ivy Park, founded under the singer’s entertainment company, Parkwood Entertainment. Collaborating with big names such as Ice Spice, as well as having a variety of themes including a rodeo one.
House of Dereon is actually the artist’s first clothing line to debut back in 2006. The line consisted of fashionable casual wear, such as embroidered sweatpants and hoodies. Along with other items like denim jeans, shoes and dresses. However, the line didn’t receive the success as thought due to not really having a direct target demographic as well as some fans being confused by the sudden launch. Contrary to the supposed lack of success, the line ran for approximately 6 years before officially closing house.
Just like Cecred and many other businesses of Beyonce, the House of Dereon line drew inspiration from a familial place. The line being inspired by the styles of her maternal grandmother, Agnez Dereon and her mother. The line being a fusion of styles from the matriarchal figures, centering around the 40’s and 70’s. The supposed failure of this line was merely a stepping stone for the H-Town superstar to create something greater.
What’s the Scoop on the Products?
Now for the moment we’ve all been waiting for; the products. Now with this hair care line, majority of the products are to cater towards every type of strain of hair, from curly to straight. But the target audience is more pointed in the direction of African Americans or those whom have curls and coils.
Additionally, the line is a bit on the pricey side. The price range being between $20 to $265. The products include everything from hair oil, clarifying and hydrating shampoos and conditioners to hair creams. The ingredients in these products consist natural strengtheners, soothers and relievers. For example, in Cecred’s clarifying shampoo and scalp scrub, it contains natural exfoliant, willow bark and tea tree oil to remove any buildup or residue. Providing a clean, fresh scalp.
Cecred also offers protein treatment kits and bundles. Now you may not find these in stores just yet, so in the meantime you can purchase these items on the Cecred website.
More Black-Owned Hair Care Lines
In highlight of another black-owned hair care line being on the market, here’s some other black celebrity-owned hair care lines to look at:
- TPH by Taraji
This hair care line was founded by the legendary actress, Taraji P. Henson. Just like Cecred, the caters to various hair types while using natural ingredients. The most popular items being their “Make It Rain” hydrating conditioner, “Honey Fresh” clarifying shampoo and the “Twist and Set” hair cream. You can buy these on the TPH website and in your nearest Target and Walmart stores.
- Pattern by Tracee Ellis-Ross
This line is founded by ‘Girlfriends’ and ‘Black-ish’ actress Tracee Ellis-Ross. Pattern having a devotion to providing quality and affordable hair products for your curls. Following the common theme of using natural ingredients in their products to give your hair that rejuvenating boost. Their best-selling products being their hydration shampoo, leave-in conditioner and the Pattern blow-dryer. You can buy these products in their website and in various retail stores near you.
- Sienna Naturals by Issa Rae and Hannah Diop
Now these hair-care products were founded by ‘Insecure’ creator and actress Issa Rae along with her sister-in-law, Hannah Diop. Products formulated with organic ingredients approved by certified dermatologists and RN’s, insuring the best care for your hair. Their best-selling products include (but not limited to) the Wash Day Duo, Dream Curl Cream and the Plant Power Repair Mask. You can buy these products on the Sienna Naturals website and in retail stores near you.
Written by Saniya Fields
Sources
Today – Beyoncé opens up about psoriasis, going to therapy and the decision to chop her hair in 2013 by Joyann Jeffery and Ariana Brockington
Essence Magazine – Beyonce’s Cecred Hair Care Company Is Completely Self-Funded by Jasmine Browley
CNN – Beyoncé’s Cécred hair care line is finally available to shop by Rachel Dennis
Essence Magazine – 7 Black Celebrity-Owned Haircare Brands That Cater To Curly Girls by Jennifer Ford
Top and featured image Courtesy of Chad Davis’ Flickr Page – Creative Commons License
Inset image Courtesy of Shelmac’s Flickr Page – Creative Commons License
