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YouTube music is constantly evolving with added new features. On Sept. 29, 2020, it was announced that the “My Mix” option would be added to the platform. It seems to mirror Spotify’s playlist options and categorize selection into selections and genres.
The My Mix music option is not available yet on the streaming giant platform, but subscribers can set up various playlists of multiple tracks to the subscriber liking. Hip Hop, R&B, Country, Pop, and Neo-Soul are some of the genres that can person can choose to build a playlist.
Personalized and auto-generated playlists are becoming more common among customers who are subscribed to different music media outlets. It gives the listener the freedom to listen to what they prefer other than system-generated options.
Seven playlists will be available, which should have the listener with many options that are provided.
In a counter move, so to speak, Spotify went into the business of supporting video and podcasts after the feature was tested in several markets. With the likes of Joe Rogan bringing his over 9 million subscribers over to the platform with an estimated $100 million deal. Things are not getting off to a good start with Rogan and Spotify, with the latter threatening censorship to hold the podcast host more accountable.
Several consumers will appreciate the My Mix option on Youtube, with the freedom it brings to have their own music genre at their fingertips. If exercising, cleaning the house, riding in the car, or want to listen to their choice of music with limited interruptions and few commercials, the new Youtube My Mix feature will be a plus for consumers.
If the transition is successful, it will rival the likes of Spotify and other streaming services.
Written by Jasmin Williams
Edited by Cathy Milne-Ware
Sources:
9To5Google: Youtube Music begins testing Spotify-daily ‘My Mix’playlists; Damien Wilde
News Break: Move Over, Youtube-Spotify Now Supports Video Podcasts; Digital Music News
Featured Image Courtesy of Esther Vargas’ Flickr Page – Creative Commons License
Inset Image Courtesy of Brick 101’s Flickr Page – Creative Commons License
